Pathway Advisors Limited, a premier investment banking and financial advisory firm is recruiting for a Digital Marketer / PR Executive.
Find details of job description, requirements and application method below.
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Quick Summary of Digital Marketer / PR Executive at Pathway Advisors Limited
| Company | Pathway Advisors Limited |
| Category | Job |
| Employment Type: | Full time |
| Job Title | Digital Marketer / PR Executive |
| Location | Lekki Phase 1, Lagos |
| Experience level | 3–6 years |
| End Date: | Not given |
About Pathway Advisors Limited
Pathway Advisors Limited is a premier investment banking and financial advisory firm specialising in mergers and acquisitions, capital raising, project and structured finance, and rating advisory services across Nigeria and the African continent.
Pathway Advisors is authorised by the Securities and Exchange Commission (SEC) as an Issuing House, Underwriter, and Financial Advisor.
The Company is also a member of the quotation panel and serves as a Transaction Sponsor with FMDQ Securities Exchange Limited and FMDQ Private Market Limited.
We embody the core principles of trust and integrity while delivering distinguished investment banking and financial advisory services to our diverse clientele, which includes financial institutions, corporations, and high-net-worth individuals.
Job Summary
- The Digital Marketer is charged with elevating the digital presence, brand reputation, and public image of Pathway Holdings Limited and its subsidiaries—Pathway Advisory Limited, Pathway Asset Management, and Fundbox Financial Services Limited.
- The position involves implementing digital marketing strategies, creating impactful content, and assisting in brand development across all digital and traditional communication channels.
Key Responsibilities
Digital Marketing Strategy and Execution
- Create and implement digital marketing strategies for brand recognition, product advertising, investor education, and lead creation.
- Manage and optimize online advertising programs (such as Google Ads, LinkedIn Ads, and Meta Ads).
- Manage SEO, SEM, and website optimisation efforts to boost rankings and visibility.
- Create and manage email campaigns, newsletters, and automatic drip sequences.
- Create digital content, such as articles, blogs, infographics, campaign materials, newsletters, and marketing collateral.
- Transform complex financial and investing issues into straightforward, engaging material for a wide audience.
- Work with the Communications and Social Media teams to ensure consistent messaging and branding across all platforms.
Brand & Reputation Management
- Help protect and enhance the Group’s and its subsidiaries’ corporate reputations.
- Analyse internet sentiment and track digital mentions of the brand.
- Analytics & Performance Monitoring
- Monitor and report on the performance of digital marketing and public relations initiatives.
- Evaluate key metrics (traffic, leads, engagement, impressions, sentiment, conversions, and so on).
- Make data-driven recommendations for improving digital and PR efforts.
- Stakeholder and internal communications support includes preparing information for investors, partners, regulators, and clients.
- Assist with internal communications such as group-wide updates, newsletters, and employee engagement content.
- Help to organise business events, webinars, and investor-related activity.
Collaboration & Cross-functional Coordination
- Collaborate closely with the Corporate Communications, Social Media Marketing, and Business Development departments.
- Coordinate with external designers, media partners, digital agencies, and vendors as needed.
Qualifications & Experience
- A bachelor’s degree in marketing, communications, mass communication, business, or a closely related discipline.
- 3–6 years of experience in digital marketing, public relations, or corporate communications, ideally in investment, financial services, capital markets, banking, or fintech.
- Familiarity with digital marketing technologies (Google Analytics, email marketing platforms, Meta Business Suite, and SEM tools).
- Experience with public relations practices, media engagements, and corporate communication standards.
- Excellent writing, editing, and storytelling skills.
- Required Skills and Competencies
- A thorough awareness of financial services marketing and regulatory communication rules.
- Excellent digital marketing abilities (SEO, SEM, analytics, automation, and paid advertising).
- Excellent PR and media relations skills.
- Excellent writing and content production skills.
- A data-driven mindset with good analytical abilities.
- Innovation, attention to detail, and brand consistency.
- The ability to function in a fast-paced, corporate setting.
- High level of professionalism and secrecy.
How to Apply
To apply for the position of Digital Marketer / PR Executive, click on the apply now button below.
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