Mobile Sport Limited is recruiting for the vacant position of Brand Coordinator.
As a Brand Coordinator, it will be your job to manage and improve the company’s image in Nigeria, making sure that it stays consistent and hits home with our target audience.
To learn more about the job description, requirements, eligibility criteria, and method of application for the role of Brand Coordinator at Mobile Sport Limited, kindly continue reading!
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Quick Summary of Brand Coordinator at Mobile Sport Limited
| Company | Mobile Sport Limited |
| Category | Job |
| Type | Permanent |
| Location | Lagos, Nigeria |
| Job Title | Brand Coordinator |
| Experience level | |
| End Date: | Not given |
About Mobile Sport Limited
As a member of the Mobile Sport Group, MSport serves as the official partner in Africa for both Chelsea Football Club and Borussia Dortmund.
These two clubs are among the most successful football clubs in Europe, and their values of quality and innovation are congruent with those expressed by our organization.
We have made it our collective mission to provide fans with an experience that is unmatched in the industry while simultaneously fostering the expansion of football culture throughout Africa. On and off the field, our goal is to instill a sense of passion, excitement, and achievement among our players.
Job Description
In your capacity as a Brand Coordinator, you will be accountable for the management and enhancement of the company’s brand image in Nigeria, thereby guaranteeing that it resonates with our target audience and is consistent.
Main Duties and Responsibilities
- Conduct a comprehensive investigation into the marketing initiatives and brand of MSport in Nigeria.
- Examine the Nigerian sports wagering industry in order to pinpoint opportunities and trends.
- Assess the strategies of adversaries in the Nigerian market.
- Provide actionable insights to improve MSport’s competitive position in Nigeria.
- Collaborate with the team to develop and implement innovative brand marketing campaigns that are specifically designed for the Nigerian market.
- Leverage your expertise in promotional campaigns and outdoor activations to increase the visibility of your brand in Nigeria.
- Address negative feedback in a professional manner, while monitoring and managing social media channels that are specific to Nigeria.
- Utilize your expertise in SEO optimization and content writing to improve your online visibility in the Nigerian market.
- Leverage strategic sponsorships to fortify the MSport brand in Nigeria.
- Employ analytical abilities to monitor and evaluate the effectiveness of marketing initiatives in Nigeria.
- Effectively collaborate with cross-functional teams in Nigeria to accomplish shared objectives.
- Working in conjunction with the video team to produce videos for a variety of social media platforms.
Campaign Development and Management
- Possess a thorough awareness of numerous marketing channels, including social media, email, search engine marketing, influencer marketing, and others, in order to capitalize on each channel’s capabilities and meet the brand’s marketing objectives.
- Assist Senior Brand Manager/Brand Director in discovering niche markets with significant untapped potential through thorough research and vigilant pursuit of market gaps and opportunities, crafting marketing messages that are creatively tailored to resonate deeply with those niche audiences, and generating innovative and eye-catching marketing ideas that are distinctly appealing and perfectly matched to the particular desires of those niches.
- Assist in the development of brand strategy and marketing campaigns with specific timetables and actionable tasks.
- Create and implement a PR matrix, as well as plan and arrange a variety of PR-related activities.
- Develop and manage creative plans for hard advertising campaigns across television, outdoor, and radio channels.
- Create video campaign strategy, manage production, analyze performance, optimize channels for optimal brand impact, and create data-driven user acquisition tactics.
Qualifications and Requirements
- HND or bachelor’s degree in marketing or similar field – At least 3 years of experience in Brand Management or comparable roles.
- Proven experience in branding will be advantageous.
- Excellent analytical and strategic thinking skills.
- Excellent communication and interpersonal abilities.
- Able to thrive in a fast-paced, dynamic atmosphere.
- Experience leading a team is highly valued.
How to Apply for Brand Coordinator at Mobile Sport Limited
To apply for the role of Brand Coordinator kindly click on the application button below.
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