Eat ‘N’ Go Limited, the master franchisee of Domino’s Pizza, Cold Stone Creamery, and Pinkberry Yoghurt is recruiting for the position of Digital Marketing Associate.
See details about eligibility requirements, qualifications and method of application for Digital Marketing Associate at Eat ‘N’ Go Limited below.
See: FCMB Graduate Trainee Programme (2025)
Summary of Digital Marketing Associate at Eat ‘N’ Go Limited
| Company | Eat ‘N’ Go Limited |
| Category | Job |
| Employee Type: | Full time |
| Job Title | Digital Marketing Associate |
| Experience level | |
| Application Deadline | none |
About Eat ‘N’ Go Limited
In Nigeria, Eat N’ Go is the master franchisee of Domino’s Pizza, Cold Stone Creamery, and Pinkberry Yoghurt. The company’s goal is to become the most popular restaurant chain in terms of both flavour and customer service.
Every aspect of our work contributes to bringing smiles to the faces of millions of people across Nigeria and Africa.
Eat N’ Go has a strong belief that while we are doing what we love doing on a daily basis, we should have fun and create an environment that is happy.
At Eat N’ Go, we strive to create equal opportunities and continuously build a formidable team. Read more about Eat ‘N’ Go Limited
Job Description
- The ideal candidate for the position of Digital Marketing Manager will be responsible for the planning, execution, and optimization of digital marketing campaigns across a variety of platforms, such as search engines, social media, email, and websites.
- Your responsibilities include the deployment of advertisements, the optimization of webpages and content, the promotion of online orders, the analysis of data, the monitoring of performance metrics, and the utilization of digital tools to achieve marketing objectives and maximize ROI.
Key Duties and Responsibilities
- Create and implement digital marketing strategies, plans, and campaigns to increase brand recognition, engagement, and conversions through online platforms, such as search engines, email, websites, and social media.
- Conduct competitive analysis and market research to identify target audiences, market trends, and digital opportunities. This information informs marketing strategies and messaging to effectively reach and resonate with key demographics.
- Optimize ad spend, targeting parameters, and creative assets to achieve campaign objectives and ROI goals by managing digital advertising campaigns, including pay-per-click (PPC) advertising, display ads, and retargeting campaigns.
- Develop and organize captivating content for digital platforms, such as blog articles, social media posts, videos, infographics, and email newsletters, while ensuring that the content is consistent with the marketing objectives, SEO keywords, and audience preferences.
- Conduct website audits, analyze traffic data, and implement SEO best practices, technical enhancements, and conversion rate optimization (CRO) strategies to enhance website performance and user experience (UX) in order to increase traffic, engagement, and conversions.
- Develop content calendars, schedule posts, engage with followers, and monitor conversations to create brand loyalty, foster engagement, and drive traffic to owned assets, while managing social media accounts and communities. · Utilize email marketing campaigns to optimize open rates, click-through rates, and conversion rates by creating targeted email lists, designing email templates, composing compelling copy, and analyzing campaign metrics.
- Utilize analytics tools (e.g., Google Analytics, social media insights) to monitor and analyze digital marketing performance metrics, including website traffic, engagement metrics, conversion rates, and ROI, in order to identify trends, trace progress, and make data-driven decisions.
- Work in conjunction with cross-functional teams, such as the marketing, creative, and sales teams, to ensure that digital marketing initiatives are in accordance with the overall marketing strategies, product introductions, and promotional initiatives.
- Continuously learn and experiment with new tools, platforms, and tactics to innovate and improve digital marketing performance, while staying informed about digital marketing trends, industry developments, and emerging technologies.
- Manage digital marketing budgets, tracking expenses, forecasting costs, and accurately allocating resources to achieve marketing objectives and maximize ROI.
- Collaborate with external agencies, vendors, and partners, including advertising agencies, graphic designers, and influencers, to provide support for digital marketing campaigns and initiatives as required.
- Establish and sustain relationships with critical stakeholders, including customers, influencers, bloggers, and media contacts, by utilizing partnerships and collaborations to broaden brand awareness and amplify brand messaging.
- Deliver consistent reports, presentations, and insights to senior management and key stakeholders, summarizing digital marketing performance, emphasizing successes, and suggesting strategic adjustments or optimizations.
- Ensure that all digital marketing activities adhere to regulatory requirements, privacy policies, and ethical standards by adhering to brand guidelines, messaging consistency, and legal compliance.
Requirements & Qualifications:
- Bachelor’s degree in marketing, digital marketing, communication, or a related profession. Professional certification (e.g., Google Ads, Facebook Blueprint) is beneficial.
- 3-5 years of experience in digital marketing or advertising positions.
- Proven experience in digital marketing, online advertising, or a related field, with a track record of developing and implementing successful digital marketing plans and campaigns.
- Strong knowledge of digital marketing channels, platforms, and best practices, including SEO, SEM, social media, email marketing, content marketing, and web analytics.
- Proficient with Google Ads, Google Analytics, Tag Manager, Meta Business Suite, SEMrush/Moz, Mailchimp/HubSpot, and WordPress.
- Analytical and data-driven attitude, capable of interpreting marketing data, analyzing performance indicators, and generating actionable insights to optimize campaigns and deliver results.
- Outstanding writing and vocal communication abilities, including the ability to create intriguing content, persuasive messages, and engaging copy for digital platforms and audiences.
- Creative thinking and problem-solving skills, as well as a talent for coming up with novel ideas, campaign concepts, and digital methods to differentiate yourself in a congested online landscape.
- Project management skills, including the ability to multitask, prioritize projects, and meet deadlines in a fast-paced, dynamic setting with shifting priorities and short timescales.
- Collaborative and teamwork skills, with expertise working cross-functionally and managing relationships with internal teams, external partners, and stakeholders to achieve common goals.
- Adaptability and flexibility in adapting to changing market trends, customer behaviors, and new technologies, as well as a desire to learn, experiment, and pivot strategies when necessary.
Skill Requirement:
- Advanced Technical SEO/SEM
- Web Analytics: Adobe, SEMrush or Moz
- Google Marketing Suite
- Heatmap & Session recording
- Programmatic platforms
- Power BI & Ad planning
- Keywords planning and research
- Paid advertising
- Data visualization
- Meta Business Suite
- LinkedIn Advertising
- Email and SMS Marketing
- Attribution Modelling
- A/B Multivariate Testing
- Performance Analytics
How to Apply for Digital Marketing Associate
If you have the above qualifications and are interested in this job role, kindly click on the application link below to start your application.
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