Fidelity Bank Plc is known to be one of the most reputable banks in Nigeria, earning itself recognition for outstanding customer service, corporate governance, and embracing innovation.
The bank has a long standing background and the business ethos that it possesses has made it possible for the bank to cater and offer services to individuals and even organizations across and outside the continent.
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A Brief History of Fidelity Bank Plc
The bank was initially incorporated as a merchant banking entity in 1988 in Lagos as Fidelity Union Merchant Bank Limited.
The institution quickly built a solid reputation among its clientele for its merchant banking operations and services. In 1999 the firm expanded and focused on commercial banking as a complete commerce bank.
Fidelity Bank is a fully operational commercial bank in Nigeria, providing services to more than 7.2 million consumers through its 250 business offices and a variety of digital banking channels.
Fidelity Bank is currently in the process of rapidly implementing a digital-based retail banking strategy that is focused on select niche corporate banking sectors and Micro Small and Medium Enterprises (MSMEs).
This strategy has led to exponential growth in savings deposits over the past 12 years, with over 57% of customers enrolling in the Bank’s flagship mobile/internet banking products.
Fidelity Bank Plc, a merchant bank, commenced operations in 1988 and is currently quoted on the Nigerian Stock Exchange (NSE).
It transitioned to Commercial Banking in 1999 and subsequently became a Universal Bank in February 2001. In 2005, the former FSB International Bank Plc and Manny Bank Plc were merged to create the current enlarged Fidelity Bank.
Core values and objectives
Fidelity Bank Plc core values that make the institution sound and help it grow include:
- Focus on the customer: In every operation, Fidelity Bank seeks to ensure that its customers come first.Â
- Innovation: The institution builds products and develops services that meet the needs of each individual customer, from mobile apps to digital platforms.
- Excellence: Across all operations, the bank upholds world-class standards to ensure a trustworthy and consistent service experience.
- Integrity: Transparency and ethical practices serve as the foundation of Fidelity Bank’s business operations.
Its mission is clear—to make financial services easy to access and inclusive for businesses and individuals while delivering significant economic growth to Nigeria and the African continent.
Services and Offerings
Fidelity Bank Plc Services and Offerings
Fidelity Bank Plc has a strong shoulder in offering a range of products and services that meet different customers’ needs. Some of these are:
1. Retail Banking
Fidelity Bank has a retail banking sector:Fidelity Bank focuses on the individuals and the small businesses.
Provision of saving and current accounts for the purposes of day to day transactions, mortgage and personal loans which can be used for personal and business purposes are some solutions provided by Fidelity Bank.
2. Corporate and Investment Banking
Fidelity Bank has a corporate and investment banking sector: This is an area where the Bank makes a significant contribution to the development of its clients.
The bank assists its corporate clients with strategic financial advice, project funding, risk management and capital markets access.
Such solutions are designed to help large corporations improve the efficiency of their financial activities.
3. Digital Banking
Fidelity Bank has an online or rather a digital service: Fidelity Bank is a technological savvy institution. The introduction of Fidelity Mobile, USSD codes, fidelity online banking and other advanced innovations enables the bank to ensure that clients are provided with an uninterrupted banking experience at all times and from any place.
4. Trade Finance
Fidelity Bank has a trade finance section: Supporting international trade is another core strength.
In supporting businesses to grow across borders, Fidelity Bank offers trade finance tools such as letters of credit, export finance and some other products.
5. SME Banking
Fidelity Bank has a sector for small and medium enterprise: The bank considers small and medium enterprises as one of the critical areas for its expansion.
With the avail of competitive loans, the bank seeks to enhance the SMEs by provision of tailor made consulting services.
Fidelity Bank Plc Corporate Social Responsibility (CSR)
Fidelity Bank Plc goal and intentions promote social responsibility improvement in the community.
The activities under CSR include the following.
- Education: The bank provides scholarships and enhances school structures throughout Nigeria via such initiativesÂ
- Environment: Fidelity Bank focuses on sustainability through embedding into the operations the principles of supporting ecologically sound business activities.Â
- Health: The bank sponsors medical outreaches and hospitals with equipment and infrastructural improvements.Â
- Youth Empowerment: Next Generation includes Entrepreneurship Programmes, skill acquisition programmes and campaigns on financial literacy.Â
Recognition and Awards
It has won various awards for being the most progressive and performing the year in America Region and her sectors of banking and societal development during feminism.
Some of the awards include: .
Bank of the Year Awards ( for innovations and excellence in serving customers) .Best SME-Friendly Bank of the Year .Most Improved Commercial Bank .Best Digital Bank (for encouraging the use of mobile and digital instruments of banking) These awards are evidence of the leadership of Fidelity Bank Plc and the great endeavors in this industry over the years. The Future of Fidelity Bank Plc With excitation and concern about the level of competition, the growth goal of Fidelity Bank Plc
Working with Fidelity Bank Plc
How to Apply for job at Fidelity Bank Plc
Are you a recent graduate or an experienced professional? You can join the Fidelity Bank workforce by applying for vacant positions or graduate trainee programs.
To apply for a job visit the Career Page Here
You will find a job listing and select a job that meets your qualification and experience or you can apply as a graduate trainee.
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The Future Foresight of Fidelity Bank PLC
The swift accretion of the technological advancements and the time-deepened customers’ anticipation put the institution at the apex of the further development of the Nigerian economy.
The resources allocated for investment in digital banking, data analytics and AI will enable it to offer more diversified banking services.
Equally important is Fidelity Bank PLC’s ambition to widen its presence in the African continent by increasing trade ties, and advancing financial integration.
Their commitment to proper management structures and sustainable practices means they are able to stay relevant now and in the future.
To Conclude
Fidelity Bank Plc is not just a service provider but a vehicle of development. With its focus on innovation, customer focus, and sound governance, it remains at the forefront in transforming the African banking landscape.
Whether you are an individual looking for banking services or a company in search of a reliable financier, Fidelity Bank Plc is the epitome of confidence, efficacy and expansion.
For further details please visit Fidelity Bank’s Website or talk to an agent now.