Are you unsure about what to sell this coming Christmas and New Year periods? These 25 profitable products to sell before, during, & after Christmas and New Year in Nigeria will be your best guide!
The holiday season in Nigeria just like in other parts of the world is characterized by festivities, revelries, and gaieties.
In the same spirit of this merriment, there commences the holiday sales period, which stretches approximately from weeks before Christmas to weeks after New Year, an excellent time for business people to exploit consumer expenditure.
It does not matter whether you are a seasoned business person or just starting as an entrepreneur, identifying the right goods to sell during this holiday period is sure to increase your sales turnover.
In this article, we will discuss 25 profitable products to sell before, during, & after Christmas and New Year in Nigeria
Also read: 10 Proven Surest Ways to Make Money Online in 2024
Why Target the Christmas and New Year Holiday Market?
Before we jump into the list of 25 profitable products to sell before, during, & after Christmas and New Year in Nigeria, let’s understand why the holiday market is so lucrative:
- Increased Spending: The festive season sees a significant rise in consumer spending as people purchase gifts, decorations, food, and more.
- Gift-Giving Culture: Christmas and New Year celebrations often involve exchanging gifts, increasing the demand for different products.
- Festive Celebrations: The holidays are a time for family gatherings, parties, and events, which drive the need for related products.
- Year-End Bonuses: Many employees receive year-end bonuses, giving them extra cash to spend.
- Sales and Discounts: The holiday season is synonymous with sales, discounts, and promotions, encouraging more purchases.
25 Things To Sell This Christmas And New Year Season In Nigeria?
#1. Christmas Decorations
It is a customary practice to have Christmas decorations in the festive season. Christmas items like the Christmas tree, lights, ornaments, wreaths, and nativity sets always have a very brisk sale.
A large clientele can be interested in different offers of ornaments encompassing different ages and advanced technology.
#2. Gift Hampers
Hampers are also one of the most commonly exchanged gifts during Christmas and New Year.
Make a hamper filled with a theme like snacks, wines, chocolates, beauty products, or gourmet items among others.
It is also possible to create self-designed hampers that clients searching for gifts will appreciate.
#3. Clothing and apparel
The holiday season is always characterized by the need for new and elegant dresses.
Party dresses, suits, Nigerian attires, and casuals are some of the clothing items that have higher purchases during this period.
A good mix of the trendy and classic is always a plus for the customers.
#4. Footwears
Spending and shopping for new shoes is one of the things that come with the Christmas holidays.
Having a range of shoes that include casual wear shoes, formal wear shoes, sandals, and slippers will entice the shoppers during the holidays as they try to complete outfits.
#5. Perfumes and Fragrances
Perfumes and fragrances are perfect gifts for any occasion. It is wise to give scented gift collections that comprise both popular and niche brands to appeal to varied customers.
#6. Jewelry and Accessories
The majority of people love gifting jewelry or other jewelry item types like watches, bracelets, or necklaces, especially during festive seasons.
Less expensive high-quality ornament pieces can be attractive to both the gift purchasers and anyone looking to dress in ornaments during holidays.
#7. Electronics and Gadgets
Electronics and gadgets do not have a season however, they are even more in demand close to the holiday seasons.
The main examples of items that serve as a great selection of gifts and everyday self-use items are smartphones, tablets, headsets, smart wrist devices, and game consoles.
#8. Toys and Games
Toys and games for children are quintessential during the holiday. There is a need to stock various ranges of toys which should include educative toys, action figures, dolls, and board games so as to meet the various categories of people irrespective of age.
#9. Beauty and Skincare Products
Beauty items, decorative items as well as skincare products are among the gifts that a lot of people like purchasing.
Thus, various kinds of sets including those with beauty products, creams, make-up, and skin-care products can appeal to customers willing to buy presents.
#10. Books and Stationery
Books are excellent gifts and constant attention is always given to buying special novels and educational ones concerning the most up-to-date issues. Other than that, planning tools and writing instruments are other stationery that can serve as great gift ideas and most people appreciate them.
#11. Foods and beverages
Festive holidays require food and beverages. Stocking up these high-quality ingredients including gourmet snacks, exotic spices, and wines as well as non-alcoholic beverages will draw in customers adamant about improving their festivities.
Festive treats like cakes, cookies, pastries, chocolates, and drinks are consumed in large quantities during the holidays.
#12. Kitchen equipment
Holiday periods tend to see high demand for kitchen equipment as most families go for gatherings and parties.
Products such as blenders, mixers, air fryers, and other kitchen utensils are common.
#13. Gym Equipment
Fitness equipment is a key product category because people make New Year’s resolutions at that time. Resistance bands, dumbbells, yoga mats, and fitness trackers suit customers willing to begin their fitness regime.
#14. Interior Decorative Goods
Cushions, rugs, wall art, candles, and other home decorations are in demand at the time of holidays.
These are perfect groceries for holiday decorations as they help set the warm and festive feeling.
#15. Party Supplies
Balloons, banners, cutlery, and other items necessary for table setting, may be quick moving added supplies to the list of items for festivities which are likely to keep the sales up.
#16. Accessories for the travel
Travel accessories did well with many customers as many customers were on holiday.
Practical items such as luggage, travel pillows, and liquid soaps in small containers do fulfill this need.
#17. Firecrackers / Fireworks
Every year around Christmas and New Year, people light up the sky with firecrackers and fireworks, which also generate a crackling noise.
Kids and teens love to blow up their firecrackers in groups, so every year around Christmas and New Year’s, there’s a mad dash to acquire more of them.
Take advantage of this fervent demand by stocking up on firecrackers before Christmas and the new year; you’re sure to sell out practically everything you have.
#18. Houses
The real estate business is another business that experiences a boom during the Christmas and New Year seasons because most people want to fulfill the dream of buying a new house at the end of the year.
#19. DIY Craft Kits
Creative individuals will find that DIY craft kits make fantastic gifts. Knitting kits, painting kits, and model-building kits will make most fine arts fans particularly children very happy.
#20. Gift Cards
People want to show their loved ones that they care about them by also providing them with cards that feature lovely love messages inscribed within.
As a result, Christmas cards are one of the things that are in high demand throughout the holiday season.
Several individuals buy gift cards, ranging from adolescents to adults and beyond, who then proceed to present them to the individuals who are important to them.
#21. Poultry Products
People cook chicken and turkey for Christmas, so in an unexpected manner, it’s become the meal that represents the holiday season.
People usually have a lot more poultry products for sale around Christmas because so many people buy them.
Selling chicken and turkey products around Christmas is a great way to make money because you can sell that quantity you have not sold all year long.
#22. Christmas (Santa) Outfits
Every Christmas, there is typically a large demand for Christmas clothes such as hats, Santa Claus’s robes, and other items because a lot of people enjoy dressing up in the style that is associated with the holiday.
Your shop may be stocked with some Christmas clothes, particularly hats, which would be available for purchase to customers who are eager to get dressed up and appear completely prepared for the Christmas season.
#23. Souvenirs
When people attend events and occasions, they are given souvenirs to take home with them.
As a result of the increased number of events and occasions that would take place over the Christmas and New Year holidays, a greater quantity of souvenirs would be issued.
You can form partnerships with event planners to get their customers to buy your souvenirs so that they can be distributed to their guests.
#24. Automobiles
People who returned home from other parts of the country and abroad needed vehicles for their movement and fun, so the sales of vehicles increased during the Christmas and New Year period.
Some people buy vehicles during these periods as a show of their achievement while others buy cars to celebrate themselves especially when their birthdays or anniversaries also coincide with these festive periods.
#25. Bag of Rice
These festive periods are times when one cannot do without eating rice, and also gifting rice! It has become a cultural thing, and the fact is that rice is one of the most sold products during the Christmas and New Year period.
Companies and employers also gift their workers and even their valued customers are gifted rice during these periods so rice is a highly demanded commodity during festive times.
Stock up many bags of rice early before Christmas so you can make a good profit when sold during the festive season when the product must have increased as a result of high demand.
Marketing Strategies to Boost Sales During, & After Christmas And New Year in Nigeria
Harnesses the Power of Social Media
There’s no denying the fact that social media is one of the most effective ways to reach your intended audience.
Post interesting and useful information, run contests, and connect with other companies to promote your products.
Email Marketing
With email marketing, you can quickly inform your customers about new products, discounts, or offers.
Subscribers can be sent emails to keep them interested in the possibility of buying from you again.
Give Away Discounts and Promotions
Promotional activities during holidays attract more customers and enhance sales.
Use attractive sales promotions like members-only sales, buy one get two free, and flash sales to drive sales.
Deliver Quality Customer Service
Good customer care helps an organization retain customers and encourages them to return for more.
Answer questions as fast as possible, allow customers to exchange products with ease, and make shopping a hassle-free experience.
Improve Your Website
Make sure your website is easy to navigate, mobile-friendly, and search engine optimized.
The easier the online shopping experience is the more sales and conversions will occur.
Promote Your Brand through Influencers
Influencers come in handy in ensuring a wider range is reached and gain the attention of the customers.
Work with people whose influence compliments your brand and has an extensive following.
Take Advantage of Paid Ads
Paid advertising featuring media such as Google advertisement platforms and Facebook advertisements is effective in targeting your markets. Launch ads in a way that traffic is driven to your site and sales increase.
Conclusion: 25 Profitable Products To Sell Before, During, & After Christmas And New Year In Nigeria
The holiday season presents a prime opportunity for businesses to thrive. By stocking up on these 25 profitable products and implementing effective marketing strategies, you’ll be well on your way to a prosperous Christmas and New Year season.
Remember to stay adaptable, monitor consumer trends, and adjust your product offerings accordingly to maximize profits.
Lastly, start planning and keep those 25 highly profitable products in stock to take advantage of the Christmas and New Year period in Nigeria.