Husk Power Systems is recruiting for the position of Go to Market Coordinator (GTM).
Husk Power Systems ( “Husk”) is a clean energy company that works in rural India and Sub-Saharan Africa. It has won several awards for its work. This energy company has been named “World’s Best Challenger Brand” three times and is a Global Cleantech 100 business.
Read more to learn about the eligibility criteria, job responsibilities and mode of application for this job role.
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Summary of Go to Market Coordinator (GTM) Husk Power Systems
| Company | Husk |
| Category | Job |
| Employee Type: | Full Time – On-site |
| Job Title | Go to Market Coordinator (GTM) |
| Experience level | 1-2 years |
| Job location | Plateau with 90% travel to Husk MiniGrids Locations |
| Reports to: : | Head Marketing & Communication |
| End Date: | none |
About Husk Power Systems
“Husk” is the name of the award-winning sustainable energy company Husk Power Systems, which provides services to rural areas in India and Sub-Saharan Africa.
The business has an AI-powered rural energy platform that gives renewable power to homes, businesses, schools, and small companies in rural areas 24 hours a day, seven days a week.
It also provides many other goods and services, such as online shopping and funding for branded appliances used in homes and businesses, as well as community-based options for e-mobility and the food value chain.
Within rural regions that are unserved and underserved, Husk’s aim is to turbocharge economic growth and social well-being in order to better serve those communities. Read more about Husk
Job Role Summary
- Husk is looking for a Go To Market (GTM) Coordinator to oversee marketing activities, organize promotional events, and generate leads, as well as investigate the potential of new marketing technologies to increase brand engagement and awareness across Husk MiniGrid locations.
- This position allows the candidate to solve hard problems across multiple domains at a rapidly developing, mission-driven organization.
- This role offers the opportunity to join a developing team that is transforming rural electrification in several African and Asian nations.
- The ideal applicant has a cheerful attitude, is a team player, believes in Husk’s values, is naturally curious in finding creative solutions to problems, and is eager to learn.
Key Responsibilities
- Organize promotional activities at our minigrid locations to raise awareness about our 24-hour electricity services and energy-efficient electrical products.
- Create marketing initiatives that reflect the expectations of Nigeria’s rural customers.
- Hire a team of lead generation agents and assist the field sales team in acquiring customers for Husk mini-grids and energy-efficient products (freezers, LED TVs, etc.).
- Champion customer growth through effective marketing initiatives: understand the junction of product value and potential user.
- Help consumers focus on the right strategies in order to recommend the most competitive, context-appropriate marketing campaign.
- Communicate with the Management Team regarding marketing initiatives and project analytics, as well as brainstorming new tactics.
- Create a measurement system to determine the success of each marketing campaign. Measure and report campaign performance against goals (ROI and KPIs).
- Investigate the potential of emerging marketing technologies across digital, mobile, and omnichannel platforms to improve the customer experience and generate brand engagement in novel ways.
- Manage the overall marketing campaign and lead generation activities.
- enable that all necessary teams are smoothly integrated with marketing operations to enable continuous customer acquisition and product sales.
- Support the brand’s implementation of innovative technology solutions that improve efficiency, cut costs, and expand marketing reach.
- Prepare marketing reports by gathering, analyzing, and summarizing campaign and sales information.
- Create and implement comprehensive marketing plans and programs, both short and long term, to support sales and revenue goals.
- Identify flaws in present marketing strategies and devise workable solutions within budget limits.
- Lead the local creative strategy, campaign development, and execution. Develop locally appropriate consumer programs and tools in collaboration with the sales and operational teams.
- Utilize analytics throughout the function to achieve strategic objectives.
- Use data to help you make decisions about strategy development and revisions as needed.
- Use proper analytical tools to track platform engagement and effectiveness.
- Measure marketing ROI by optimizing content and channel marketing investments.
- Test faster and less expensive ways for attracting, engaging, and retaining customers.
Requirements for Go to Market Coordinator (GTM) at Husk Power Systems
Qualifications
Required Skills & Attributes
- You hold a First Degree in a related field.
- A minimum of 5 years of relevant expertise in consumer marketing is required, with a preference for individuals with experience in retail, FMCG, consumer durables, telecom, or rural finance.
- Proven track record of unique consumer marketing success/high-impact results (measured/ROI).
- Good understanding of consumer insights, as well as primary research concepts and methodologies include home use testing, focus groups, surveys, attitudinal, ethnography, and concept testing.
- Ability to work under pressure and meet deadlines on their own. To be a self-starter and self-motivator who can work efficiently with minimum supervision.
- Strong storytelling ability and strong communication skills.
- Analytically oriented and capable of doing calculations to estimate campaign ROI and effectiveness.
- Passionate about rural development.
- Computer knowledge (MS Word, Excel, and PowerPoint) is quite desirable.
- Fluency in the Hausa language is advantageous.
- Influential leader. To effectively lead, one must be able to establish, explain, and defend a viewpoint, as well as engage and influence people up, down, and across.
Additional Information: Location and Travel.
- This position is headquartered in Plateau, Nigeria. Frequent travel within the state is required for site identification and scoping activities.
Salary
- Negotiable based on experience.
Female candidates are encouraged to apply.
Benefits of this Job
- Husk provides flexible working conditions and personnel perks that align with worldwide best practices.
- These include explicit career advancement plans, transparent gender-inclusive annual review processes, maternity and paternity leave, gender-inclusive workplace circumstances, family health insurance, and periodic training to help employees grow in and advance to new jobs.
- Husk does not believe in micromanagement and encourages its employees to have a healthy work-life balance, providing them the opportunity to regulate their workload to fit their lifestyle.
Application Method for Go to Market Coordinator (GTM) at Husk Power Systems
To apply for this job role, kindly click on the application button below, then click on “I am Interested”.
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