CRM Manager is currently being recruited for at FairMoney Nigeria who will be working remotely.
Read more about the requirements and mode of application for the position of CRM Manager at FairMoney.
Also read: iOS Engineer at FairMoney Nigeria (Remote)
Summary of CRM Manager at FairMoney
| Company | FairMoney Nigeria |
| Category | Job |
| Type | Remote |
| Title | CRM Manager |
| Experience level | Experienced |
| Location | Remote |
| Deadline: | Not given |
About FairMoney
Pioneering mobile bank FairMoney provides lending to emerging markets. The 2017-founded startup operates mostly in Nigeria and has raised over €50 million from Tiger Global, DST, and Flourish Ventures. France, Nigeria, Germany, Latvia, the UK, Türkiye, and India are among FairMoney’s many worldwide offices.
FairMoney is building the best mobile banking platform and POS solution for emerging regions to achieve its vision. The process began with an Android and iOS-only digital microcredit app. FairMoney now offers current accounts, savings accounts, debit cards, and cutting-edge POS solutions for merchants and agents.
Job Description
- The CRM Manager will be in charge of developing customer relationship management strategies for a rapidly growing digital bank. Â
- This role is critical in increasing customer engagement, retention, and lifetime value by delivering targeted, data-driven campaigns and seamless customer experiences. Â
- The ideal candidate will have extensive knowledge of CRM systems, client segmentation, and the distinct dynamics of African markets, notably in the fintech or banking sectors.
Key Responsibilities CRM Manager at FairMoney
1. CRM plan Development: Create and implement a complete CRM plan to improve customer acquisition, retention and loyalty. Create personalized customer journeys based on behavioral and demographic data to increase engagement and conversions.
2. Campaign Management: Plan, execute, and optimize multi-channel CRM campaigns (email, SMS, push notifications, and in-app messaging) based on local market preferences and cultural subtleties. Use A/B testing and analytics to boost marketing performance and ROI.
3. Customer Segmentation and Personalization: Use data analytics to segment customers based on their transaction history, preferences, and lifecycle stages. to provide hyper-personalised information and offers in order to increase customer satisfaction and reduce turnover.
4. CRM Platform Management: Manage the implementation, customization, and maintenance of CRM platforms (e.g., Customer.io, Salesforce, HubSpot, or similar). Integrate CRM systems with other bank platforms, such as core banking and mobile apps, to provide a single customer view.
5. Data Analysis and Reporting: Monitor and report on key CRM parameters, such as customer retention rate, NPS, CLV, and churn.
To provide senior management with actionable insights to guide product development and marketing initiatives.
6. Compliance & Data Privacy to ensure that all CRM activities adhere to local data protection standards, protecting customer data and maintaining confidence through transparent and ethical procedures.
7. Cross-Functional Collaboration: Work collaboratively with marketing, product, and technology teams to connect CRM initiatives with overall business goals. To collaborate with customer service to alleviate pain points and increase customer happiness.
8. Market Insights & Localization: Stay up to date on local market trends, customer behaviors, and competitive landscapes in Africa. CRM strategies must be tailored to the three markets’ unique language, cultural, and economic characteristics.
Qualifications & Experience
- Experience: At least 5 years in CRM, digital marketing, or customer success roles, preferably in fintech, banking, or e-commerce.
- Qualifications: A bachelor’s degree in marketing, business, data science, or a related profession. A master’s degree or CRM certification (e.g., Salesforce, HubSpot) is beneficial.
- Technical skills include proficiency in CRM platforms such as Customer.io, Salesforce, HubSpot, Zoho, or similar.
- Proficient in analytics technologies such as Google Analytics, Tableau, and Power BI.
- Expertise in marketing automation tools and customer data platforms.
- Soft skills include strong communication and interpersonal abilities, enabling collaboration across teams and markets.
- A strong analytical approach, with an emphasis on data-driven decision-making.
- Ability to work in a fast-paced, remote-first workplace while maintaining cultural sensitivity.
Key Competencies
- Customer-Centric Mindset: Desire to provide great customer experiences.
- Cultural adaptability: The capacity to alter strategies to different African markets.
- Problem Solving: Proactively identifying and addressing client problem areas.
- Project Management: Demonstrated ability to manage various campaigns and priorities efficiently.
Preferred Experience.
- Prior experience working in African markets will be useful.
- Fintech or digital banking experience is required, as well as expertise of mobile-first client engagement.
- Experience with local payment systems (e.g., mobile money, USSD, or digital wallets).
Why Join Us?
Join FairMoney, a pioneering digital bank that is changing financial inclusion, and help shape Africa’s financial story.
Work in a dynamic, remote-first environment that offers chances for advancement and influence.
Contribute to innovative ideas that empower underprivileged areas through convenient banking.
Application Process
Interested individuals should submit a résumé with relevant CRM experience.
A cover letter that discusses your experience in African markets and CRM success stories.
- Â Optional: Portfolio of previous CRM campaigns or case studies.
Click on the application button below to start your application for this job role online.
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