For quite some time now, Seven-Up Bottling Company Limited has been associated with some of the leading beverages in Nigeria and other countries. It has established itself in the beverage market both for its trademark drink 7Up and its affiliations with companies like PepsiCo.
In this blog, I will elucidate the journey I undertook during my research about the Seven-Up Bottling Company Limited and how they have made a name for themselves in the beverage market.
A Quick History of Seven-Up Bottling Company Limited
The El-Khalil family of Nigeria started the limited 7 Up bottling company in the Ijora plant of Lagos back in 1959.
The first bottle of their newly invented, “7 Up,” was created on the 1st of October, Nigeria’s Independence Day. It was a crucial time for Nigeria and the brand and starting off their ambitions on that day was a coincidence that was greatly symbolic.
SBC’s partnership with PepsiCo and Aquafina took things to a whole new direction, as SBC served Nigeria’s Mirinda, Mountain Dew and other brands.
Now the company started to take off and with its marketing strategies, its products were able to capture the Nigerian market.
SBC and Its Partnership with PepsiCo
SBC made a name for itself by signing an exclusive deal with Pepsico, SBC was allowed to exclusively produce and distribute Pepsico products, to further solidify their grasp in Nigeria’s beverage industry.
This provided SVC with global best practices set by PepsiCo, while being able to develop and evolve PepsiCo products according to local taste.
Seven-Up Bottling Company Limited has not only utilized global brands like PepsiCo’s ‘For the love of it’ marketing campaign but also warped it with local nuances. For example, their robust support for music sponsorships and events. This partnership is more than just about packaging and distribution.
Seven-Up Bottling Company Vision
…is to refresh and Inspire a youthful lifestyle.
Seven-Up Bottling Company Mission
…is to be the most admired and innovative company in Nigeria
How Seven-Up Bottling Company Stands Out
Making an impression in Nigeria’s fast-growing beverage market is no easy task but SBC has been succeeding nonetheless.
Here’s what SBC are doing to stand out in the already saturated beverage market
1. Wide Range of Products
SBC also has a variety of products which appeals to the various tastes of Nigerians which include 7Up’s lemon lime soda and Aquafina’s bottled water. As such, SBC has a wide range of offerings to be the ideal choice for any Nigerian household or during events for both hydration and refreshment.
2. Commitment to Quality
As for SBC, they have always ensured a level of quality for all of their products and were able to gain ISO certification for their thermal management, environmental management and quality. This is especially impressive for a Company which runs on multiple plants and has a plethora of regional offices.
3. Integration With The Nigerian Market
Having deep roots in Nigeria, SBC does not feel the need to behave like foreign multinationals and expand as outsiders. They actively partner and sponsor national events as well as develop their products according to the tastes of the locals.
4. Unique Marketing Strategies
The marketing strategy of SBC does not revolve solely around the selling of its beverages. Instead, the focus is on trying to provide unique and interactive experiences with their campaigns such as:
“The Difference is Clear” Campaign for 7Up emphasized the product’s refreshing qualities.
Pepsi’s Music Sponsorships tied the brand to top-performing African artists, tapping into the massive entertainment industry.
Mountain Dew’s Extreme Sports Campaigns were targeted towards thrill-seekers and adventure lovers.
5. Nationwide Distribution Network
SBC’s extensive network ensures that its beverages are accessible even in Nigeria’s most remote regions. Its over 200 distribution hubs make SBC one of the most efficient distributors in the industry.
The Environmental and Community Impact of SBC
SBC has gone the extra mile and done much more than just contribute to society; they have taken measures to reduce their effect on the environment as well.
1. Care for the ecosystem.
For SBC, sustainability is important, and they go to great lengths to ensure that this idea materializes; from conserving water and lowering carbon footprints, their practices ensure that they use the least amount of resources possible. In Nigeria, they have actively encouraged the idea of eco-friendliness through their recycling programs.
2. Development of Communities.
The communities have always benefited from SBC’s wide range of philanthropic programs. For example, SBC has single handedly sponsored education, youth empowerment programs and sports. Programs such as the Pepsi Football Academy gave the perfect chance to young aspiring athletes to prove their worth.
3. Creation of Jobs.
SBC employs more than 3000 employees directly and thousands others indirectly working in the supply chain, highlighting the sheer volume of jobs SBC has created in Nigeria. Furthermore, SBC employs a skilled workforce, consisting of sales employees, factory workers and professionals.
Career at Seven-Up Bottling Company Limited
SBC CAREERS: Job Opportunities at SBC
At SBC, everyone has the ability to make an impact. SBC is devoted to giving employees the resources and opportunity they need to advance in their careers.
Whether you’re just starting out or searching for a new challenge, SBC has a spot for you.
Looking for a job at SBC? Visit the SBC career page to apply for jobs that suit your interest and qualifications.
Also recommended:
General Manager (Sales) at Seven Up Bottling Company (How to Apply)
Utility Manager at Seven-Up Bottling Company Limited (How to Apply)
Seven-Up Bottling Company Limited Contact Details
Head Office
SevenUp Bottling Company Ltd.
247 Moshood Abiola Way,
Ijora, Lagos, Nigeria.
e:info@sevenup.org
t: 0805 6900 900 / 0806 6900 900
Final Thoughts
Seven-Up Bottling Company Limited is a clear example of a progressive and modern business. From providing a variety of drinks to supporting local talent, SBC has achieved an amalgamation of success that transcends ordinary business goals – they have become a cultural franchise within Nigeria.
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