Field Marketing Manager at Red Bull Nigeria Limited

Red Bull Nigeria Limited is the Nigerian division of Red Bull GmbH, a global company based in Austria that makes and sells the Red Bull energy drink. 

Red Bull Nigeria Limited is recruiting for a Field Marketing Manager.

It is the responsibility of the Field Marketing Manager (FMM) to construct the local face of Red Bull in their respective field in the most pertinent manner possible, while also ensuring that it is in accordance with the global goals and strategies.

Read more to learn about the eligibility criteria, responsibilities of Field Marketing Manager at Red Bull Nigeria Limited.

Also see:Team Lead, Networks & Communication at Procept Africa

Summary of Field Marketing Manager at Red Bull Nigeria Limited

Company	Red Bull Nigeria Limited
Category	Jobs
Employee Type:	Full time
Job Title	Field Marketing Manager
Duration	5 years
Job location	Lagos, Nigeria
Travel:	70-80
End Date:	No deadline

About Red Bull Nigeria Limited

The Red Bull energy drink is produced and distributed by Red Bull GmbH, a global corporation headquartered in Austria, and its Nigerian subsidiary, Red Bull Nigeria Limited. 

Red Bull Nigeria Limited is accountable for the importation, sales, and marketing of Red Bull energy beverages in Nigeria.

The organization’s objective is to offer Nigerians a high-quality energy drink that will enable them to sustain their energetic lifestyles.

Products

Red Bull Energy Drink is the hallmark product of Red Bull Nigeria Limited. It is a carbonated beverage that contains sugars, B-vitamins, taurine, and caffeine.

Red Bull Sugarfree: This is a calorie-free and sugar-free version of the Red Bull Energy Drink.

Red Bull Total Zero is an additional version of the Red Bull Energy Drink that is both sugar-free and calorie-free.

Job Role

The Field Marketing Manager (FMM) is accountable for establishing the local image of Red Bull in their respective fields in a manner that is both pertinent and consistent with the global and national strategies and priorities. They establish robust local networks that encompass opinion leaders and key influencers in both online (social media) and offline environments. The business’s successful development is the result of the creation and implementation of marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture, and Communications). These initiatives are based on On Premise, Off Premise, and New Business opportunities, and they encompass local needs and specificities, thereby impacting the heart of local consumers. This is not a “office” position; the Field Marketing Manager is perpetually “out in the field” to effect change.

Job Description of Field Marketing Manager at Red Bull Nigeria Limited

Ensure strategic direction and aligned brand priorities.

• Infuse global and national Red Bull priorities, strategies, and the Red Bull philosophy into the field, with an emphasis on developing a local face for our global brand.
• Ensure a strong grasp of the consumer in a variety of disciplines across the region, which serves as the foundation for local idea formulation and execution.
• Define concepts and plans for improving brand image and product functionality at the local level (in collaboration with National Marketing Specialists). 
• As the regional intelligence officer, share market information (customer insights, rivals, etc.) with the national team.
• Work with the regional sales team to increase mental availability alongside physical availability in On Premise, Off Premise, and New Business environments, as well as to ensure the product is within reach in all field marketing activities. 

• Deliver the region’s annually approved business strategy.
• Drive relevance across a wide range of consumption occasions and moments of need by customizing messages, amplifying event campaigns, and triggering the right key events in the region. 
• Create a regional communication plan with national specialists based on national programs and regional priorities to increase local production.
• Work cross-functionally to manage internal and external requests in accordance with the annual business plan priorities.

Premium Appeal of Local Pride 

• Create and promote local important events, scenes, and marketing opportunities that are consistent with the Red Bull brand values and relevant to the local consumer and media landscape, with an emphasis on involvement.
• Ensure that every consumer experience with the brand is favorable through a love of detail and high-quality execution at events and other field marketing initiatives.
• Always keep the “consumer” and “brand” in mind while embarking on any endeavor, and ensure that we communicate with the consumer in the most effective and efficient manner possible, with a strong emphasis on digital and social media, while keeping all communication within the brand’s equity.
• Add value to chosen third-party events by assessing the right level of Red Bull brand support and branding, with the goal of enhancing brand visibility and product consumption in relevant environments.
• Develop a strong network and long-term relationships with the region’s major influencers.
• Incorporate Red Bull athlete activations into your plans, and create smart 360 plans to increase reach. 
• Apply global, national, and regional best practices whenever and wherever they make sense.
• Activate content on the Red Bull Media Network by recognizing appropriate possibilities and contributing ideas and concepts.
• Create a premium and aspirational local face for the brand on Red Bull’s local social media owned channels.
• Use the Event Vehicle program strategically to delight and surprise customers.

Market Innovation

• Understand the newest generational trends by being close to our customers and speaking with our networks in various settings.
• Involve the local team in concept generation for the field, and use their personal university lifestyle to detect technology/digitally/socially driven market trends early.  
• Create new and innovative ideas that bring the brand to life by tapping into local networks, scenes, and opinion leaders, and then execute these ideas with the right balance of the four pillars of the marketing mix, based on your region’s knowledge and ownership, as well as global and national priorities.
• Ensure that digital and social media are at the heart of all field marketing activities. Identify and prioritize cross-marketing opportunities (with sales, marketing, and Red Bull Media House).

Organizational Capabilities and Enabling Structure

• Act as a role model by consistently displaying the Red Bull ideals in a motivational and encouraging tone.
• Source, hire, train, and manage FMSs who embody the brand, have a Red Bull mentality, and are ideal for the field settings.
• Coach FMSs on how to source, hire, and train their Student Brand Managers and Wings, and directly approve all hirings.
• Establish regional objectives and defined targets for FMSs to ensure accountability for important deliverables and to conduct ongoing, mid-year, and end-of-year performance reviews.
• Provide ongoing coaching and support to ensure that FMSs meet their deliverables. Regularly analyze and identify the FMS’s development needs, collaborating closely with the Head of Field to help make it a reality.
• Identify and develop essential talent for the possible space to shine opportunity. Train the regional team (including sales) on the appropriate brand strategy and execution guidelines.
• No regrettable losses in the field marketing team, and we encourage internal promotions.

Driving Efficiencies 

• Implement and maintain a clean logistical system for warehouses and infrastructure to guarantee that the proper tools and management are in place to meet local needs while maintaining a premium image.
• Create and administer the regional budget with the assistance of the line manager and national specialists.
• Constantly seek cost-cutting options and other efficiency for the organization in the region.
• Manage field expenses and overall administration.
• Create wise and mutually advantageous alliances by collaborating with other companies, organizations, and networks that provide additional value, such as knowledge, networks, commodities, budget, or facilities.
• To get the best results, outsource local media-related efforts to the appropriate regional experts. When outsourcing event logistics, work with agencies and professional firms to ensure coordination.
• Share excellent practices for collaboration.
• Lead the exceptional execution of the sampling program. 
• Manage the Field Marketing Specialists to guarantee that the Student Marketeers are genuine Red Bull representatives and a visible face of the brand by providing proper recruitment, mentoring, and advice to the Field Marketing team. 
• Ensure that we approach consumers in a natural and charming manner in order to: – Communicate our product propositions and how they will serve a functional and/or refreshing need state. 
• Drive trial by providing the appropriate Red Bull product at relevant times to affect consumer understanding and repurchase. 

Support sales teams with effective sales support. 

• Support Field Marketing teams by providing clear expectations and rules for meeting targets and other sampling goals, as well as instruction on how to successfully convey these to Student Marketeers. 
• Conduct frequent analysis of program deliverables and be nimble enough to make necessary changes and program steering on a monthly basis in cooperation with the Field Marketing team. 
• Coach Field Marketing and Student Marketers on best-in-class sampling communication techniques, such as interactions with various sorts of consumers, natural and individualized product communication, smart sampling, and crisis communication. 
• Collaborate with sales teams to ensure sales support missions are effective and impactful, including developing training and reporting tools. 
• Assist marketing teams with special events and activities connected to sampling initiatives, such as indirect sampling, Red Bull events, and national sample campaigns.
• Implement and maintain a clean logistical system for warehouses and infrastructure to guarantee that the proper tools and management are in place to meet local needs while maintaining a premium image.
• Create and administer the regional budget with the assistance of the line manager and national specialists.
• Constantly seek cost-cutting options and other efficiency for the organization in the region.
• Manage field expenses and overall administration.
• Create wise and mutually advantageous alliances by collaborating with other companies, organizations, and networks that provide additional value, such as knowledge, networks, commodities, budget, or facilities.
• To get the best results, outsource local media-related efforts to the appropriate regional experts. When outsourcing event logistics, work with agencies and professional firms to ensure coordination.
• Share excellent practices for collaboration.

Qualifications for Field Marketing Manager at Red Bull Nigeria Limited

• Ideally, 5 years of marketing experience is required, preferably in sports/events, culture marketing, or related fields.
• A minimum of three years of line management experience is required, with skills in hiring, training, administration, and team motivation.
• Ideally, you should have experience working with commercial teams, such as general sales or trade marketing. 
• Proven budget negotiation and management experience.
• A ‘connector’ is someone who has strong communication and networking abilities, can open doors, and enthuse people about an idea.
• Excellent leadership, planning, and project management skills.
• A constant awareness of consumer trends and insights (technology, trends, university life, shifting patterns). Strong grasp of youth culture in sports and culture throughout the region.
• A creative marketer with a deep understanding of brands and a passion for innovation who quickly implements new ideas.
• Ability to multitask and collaborate in cross-functional teams with diverse goals and personalities.
• Excellent oral and written communication skills, including the ability to speak and train in front of a varied audience.

Method of Application for Field Marketing Manager at Red Bull Nigeria Limited

Apply for this job by clicking on the application button below if you are interested and possess the above qualifications..